Website Design In The Web 2.0 Era
Ten years ago, most people didn't even know what a website was. From the mid 90's through 2006 the field of website design exploded, in both quantity and quality. Countless numbers of new sites popped up, mainly internet storefronts and information portals. These Web 1.0 sites were used as an alternative to mainstream media. Such sites contained copies of content already available in print, audio, or video.
A modern website is much more than a magazine ever was or ever could be. You aren't simply reading content any more. Now you can interact and feel like you are part of the whole experience. The internet is a whole new medium of communication, not just another way to view a newspaper or read a book. So what are the new techniques of website design that has made the field so interesting?
The main thing to remember when creating a website is that CONTENT IS KEY! Without interesting material such as current information, appealing products, or interesting applications, a website will not draw a lot of visitors. Website design should concentrate on attracting visitors and hanging on to them. Without interesting content, visitors will not stick around no matter how fancy it looks. A simple, standard mechanism web designers might contemplate is to set up a blog - either to display and talk about products for sale or to offer commentary on site content.
Another step that developers may consider in regard to website design is to let the site visitors interact with the site. Clearly, website surfers like to give comments on the sites that they have been to. Blogs frequently have hundreds of such comments on articles, newspapers frequently let the visitors comment on the articles, and many online stores let customers review products bought on the site. Encouraging this sort of interaction will serve a number of purposes, from adding useful content to the site (product reviews, for instance) to giving the site visitors a sense of ownership of the site. Such interactivity will improve any website.
Modern website designers can use tools that allow the viewer to interact with the site. Gone are the days when you simply looked at a page and the most you could do then was click a hyper link that would take you to another page. Now a website can have applications that seem to make it come alive. We can't get into all the details here, but applications such as JAVA scripting, AJAX, Flash players, and CSS design techniques make web pages look like a complete desktop application.
Website design used to consist of selecting a color palate, font suite, set of core images, and general page layout. The days of such static-thinking in this discipline are rapidly coming to a close. The techniques touched on above are core elements in modern design, and should be incorporated in all sites that wish to be successful.
Websites sure have grown from the 1990's, when people barely knew of them. From stale and stagnant web 1.0 sites, they grew into mainstream attractions by the early 2000's. They've evolved and transformed greatly since their early days. Today, websites are expected to be dynamic, interactive, and cutting edge. If not, they are seen as boring, stale, and unprofessional. To achieve these results, website design is clearly very important. Today's sites consist of many different advanced scripts and methods to make them attractive and functional. It's a long way from the days of limited colors and templates. The web game is changing - make sure you keep up!
Published November 27th, 2008
Filed in Computer